What are you talking about? Every idea doesn't have equal value.

I never said it and I don't believe it.

When I first came up with the name I was told I would annoy people by saying every idea has equal value, yet I never said that or wrote it.

What I actually wrote and said was every idea has equal value until it is determined it doesn't. Until you debate an idea you can't possibly know if it has value or not, so all ideas need to be treated equally to begin with.

An idea from the loudest voice in the room doesn't have more value just because of the volume at which it was communicated. But I bet they would like it too. Ideas are fragile things, easily snuffed out unless nurtured and treated with kid gloves. If you hear an idea and don't like it, what would be gained from arguing against it before thoroughly understanding it?

Why are you so convinced your idea is better? Has it been tested, probed and put through the mill to see if it stands the impact of reality?

Ideas are the lifeblood of innovation; they have to be heard in their entirety to understand them. Then and only then can you decide if it or part of it is worth pursuing.

Great ideas outlive those who thought of them, so take the time to treat them equally. Only then can you determine their value.

Equal Value Thinking was created and named to describe this and enable you to do it brilliantly.