Equal Value Thinking®
I help founders BUILD INNOVATIVE PRODUCTS CUSTOMERS WANT AND AVOID THE MAIN CAUSE OF FAILURE, RUNNING OUT OF MONEY BUILDING THE WRONG THING.
AI STARTUPS FAIL NEARLY 30% MORE OFTEN THAN ORDINARY TECH STARTUPS, even with record funding.
43% of startup failures are due to building a product customers don’t want or don’t need.
More often than not, products are overly complicated when simplicity is an absolute necessity.
AI has enabled us to build terrible products really quickly. tokens burnt for nothing.
There's a specific reason companies build the wrong products: we aren’t good at listening.
We are brilliant at listening to people who agree with us, we could listen to those individuals all day, every day, but ignore those that don’t. This includes your co-founders and your customers. If that wasn't challenging enough, the evidence tells us individuals are not good at solving complex problems. Your level of intelligence has a limited impact on both.
The problem is a combination of biology and learnt behaviour, and you can overcome each one. It’s not your fault.
Building complex solutions is hard, doing it simply is incredibly hard, and you and your team have it within you to be brilliant at it, as teams are orders of magnitude better at solving complex problems than individuals. But only if you know how.
Equal Value Thinking® (EVT), can stop you wasting your time and money on things your customers don’t need so you can focus on what they want. EVT is a unique combination of neuroscience and a powerful collaborative problem-solving technique.
EVT is the process of collaboratively thinking of ideas that are given equal value until they are consciously accepted or rejected. It’s liberating, creative and fun. Yes you can have fun in work and the loudest voice doesn’t have to ‘win’ like it’s a competition of egos.
When you learn EVT, you will discover why we struggle to listen and find complex problems peculiarly hard. And why simple is the hardest thing to achieve. You will understand the neuroscience that is both holding you back and at the same time key to success.
Through self-directed learning, you will gain unique insights into the human mind and why it causes so many startup failures. It gives you the skills to stop wasting time and money so you can succeed where so many have failed.
As a software engineer, I designed and led a team that created a system for 10 million customers which could be supported by one person one day a week. It saved the company at least £3 million over four years, in staff costs alone.
How was that possible? It was EVT in action; before I even gave it a name, it had been my way of working for the best part of three decades. EVT shows you why listening is hard, why we struggle to solve problems and what to do about it.
WITH AI CHANGING THE WORLD, EVT CAN SHOW YOU HOW TO FOCUS ON A SIMPLE UNIQUE IDEA.
innovation requires humans, MAGNIFICENT HUMANs. Creativity PERSONIFIED. something AI is not.
The Courses
There are two courses available to you and either are essential to solving complex problems and building exceptional products.
Course 01 - Why Do We Struggle to Listen?
This course teaches the reasons why people come up with different ideas to solve the same problem, why our biology causes us to not like it and stops us listening. Then what you can do about it. What you will learn goes way beyond just solving problems, it helps you be a better leader, colleague, friend and partner. Listening can be your superpower.
If you purchase this course and want to purchase the Equal Value Thinking Methodology contact me and I will issue you a discount code to reduce it by the amount you have already paid. This is a permanent offer.
COURSE 02 - The Equal Value Thinking Methodology
This course teaches you everything that Why Do we Struggle To Listen? does, and so much more. Why diversity of thought is essential, why teams out perform individuals, the EVT problem solving workshop methodology, in fact the list is so long click the button below, trust me it’s easier.